A Logo for Invisible Processes

We were a bit flummoxed when approached by a scientist at Texas A&E to create a logo for a lab. Logos for science are often difficult, especially when the processes we needed to describe are invisible. In this case, our client Dion needed a logo to represent thermodynamic transfers of energy, particularly through microscopic materials and liquids. We quickly learned what we could about the subject matter. Dion was working with not only physics and chemistry, but also engineering for sustainable power technologies. An additional challenge is that, because he is running a lab and not a company, the logo couldn't look too streamlined or corporate. For the client, it was more important to convey a slightly more literal idea of liquid and heat transfer, instead of a feeling or…
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Branding Disasters – Literally

When it comes to disasters, municipal preparation is vital. Recent weather patterns, in particular, show the importance of planning. Recently a governmental agency in New England came to us for assistance with their reports. The challenge of this project was that the reports needed to stay in Microsoft Word so the staff could continue to use a complex mail merge system they developed, as well as self-bind with a large left margin. Our team worked collaboratively with the staff to create custom graphics for use in desktop publishing. The main goals were to improve visual cues and increase readership and interaction with the reports. We conceptualized an engaging color scheme and icon system across the top of each document that would provide a connecting schema, as well as to educate…
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New Menu, Fresh Start

New Menu, Fresh Start

Cafe de Boston is a delicious Mediterranean eatery in Boston's financial district. The owner, Levent Berksan, contacted us to redesign their catering menu, and he was amazing to work with. We decided to feature cutout images of real CDB dishes - no stock photography of food here - and bright, inspiring colors to showcase their huge range of offerings. The menus were printed on a felt weave cover to give an organic, clean-eating feel. Here is the before and after of the cover: And the finished product: [gallery ids="1851,1850,1849,1848,1847,1846,1845,1844,1842,1843,1840,1841,1839"] Cafe de Boston has amazing food! We are huge fans. Check out their website at cafedeboston.com.
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Advocating for School Lunches

Advocating for School Lunches

Recently we got to collaborate with Children's HealthWatch and the EOS Foundation to put out a report on the amazing medical benefits of school lunch programs. We didn't know a lot about this issue before the project but we hope to help spread the word. No child should have to try to learn while hungry. To find out more on Children's HealthWatch, click here. [gallery ids="1835,1836,1834,1833,1832,1831,1830,1824,1825,1826,1827,1828,1829"]
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Making Etiquette Cool Again

Making Etiquette Cool Again

Boston School of Etiquette founder Renate founded the school over ten years ago around a brand of finishing classes for children. During the course of her career, she began to work with a lot more universities and schools, and realized she was a lot more passionate about training young adults. She had completely outgrown her brand. Before rebranding: Because the overhaul need was so distinct, we built time into the project to do market research, collbaoratively. We talked a lot about the challenge of perception - of making etiquette appealing for young people, who often need it most but don't realize it. This process of dialogue led to great mutual discovery, and helped us create not only a beautiful and compelling site, but it helped Renate reconfigure the way she…
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Peace and Unity Action at the Islamic Center

Peace and Unity Action at the Islamic Center

The Greater Boston Interfaith Organization, in conjunction with Boston Mayor Marty Walsh and Senator Elisabeth Warren, held political action for peace and unity at the Islamic Center in Roxbury, MA. We were honored to be on site as staff photography crew for GBIO. [gallery ids="1087,1088,1089,1090,1091,1092,1093,1094"]
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