Boston School of Etiquette founder Renate founded the school over ten years ago around a brand of finishing classes for children. During the course of her career, she began to work with a lot more universities and schools, and realized she was a lot more passionate about training young adults. She had completely outgrown her brand.
Because the overhaul need was so distinct, we built time into the project to do market research, collbaoratively. We talked a lot about the challenge of perception – of making etiquette appealing for young people, who often need it most but don’t realize it. This process of dialogue led to great mutual discovery, and helped us create not only a beautiful and compelling site, but it helped Renate reconfigure the way she thought about her entire business and target market. Renate is a talented communicator and teacher. We are excited with her for what’s to come.